‘Brat summer’ and Venn diagrams: Kamala Harris’s campaign capitalizes on Gen-Z humor
Young voters are using memes to show their support for Harris — and her campaign immediately embraced them
Vice President Kamala Harris's presidential campaign has quickly embraced the use of memes and Gen-Z humor to appeal to younger voters. Just hours after President Joe Biden announced he would not seek re-election and endorsed Harris, "Kamala HQ" social media accounts began posting content that resonated with this demographic.
On X, Harris's team shared a Venn diagram, referencing the vice president's well-known love for this diagram style. On TikTok, the campaign jumped on a trend started by artist Charli XCX, whose album "brat" has inspired a wave of memes declaring this season as "brat summer." The Harris campaign even adopted a "brat" version of their campaign logo, which has already been embraced by supporters.
The campaign's embrace of internet humor and memes is a strategic move to engage with younger voters, who played a crucial role in Biden's 2020 election victory. Recent polling suggests that young voters were less enthusiastic about Biden this year, but Harris has an opportunity to reset the image of the Democratic Party and appeal to this important demographic.
Over the past few weeks, as speculation grew about Biden's potential exit, Harris supporters on social media have been hyping up the vice president with emojis, memes, and references to coconut trees, stemming from one of her viral quotes. The campaign has embraced this trend, adopting the tagline "providing context," which also comes from the same 2023 speech.
With just three months until the general election, Harris's campaign is leveraging Gen-Z humor and internet trends to connect with young voters and build momentum for the 2024 presidential race against Trump.
On X, Harris's team shared a Venn diagram, referencing the vice president's well-known love for this diagram style. On TikTok, the campaign jumped on a trend started by artist Charli XCX, whose album "brat" has inspired a wave of memes declaring this season as "brat summer." The Harris campaign even adopted a "brat" version of their campaign logo, which has already been embraced by supporters.
The campaign's embrace of internet humor and memes is a strategic move to engage with younger voters, who played a crucial role in Biden's 2020 election victory. Recent polling suggests that young voters were less enthusiastic about Biden this year, but Harris has an opportunity to reset the image of the Democratic Party and appeal to this important demographic.
Over the past few weeks, as speculation grew about Biden's potential exit, Harris supporters on social media have been hyping up the vice president with emojis, memes, and references to coconut trees, stemming from one of her viral quotes. The campaign has embraced this trend, adopting the tagline "providing context," which also comes from the same 2023 speech.
With just three months until the general election, Harris's campaign is leveraging Gen-Z humor and internet trends to connect with young voters and build momentum for the 2024 presidential race against Trump.