‘It Ends With Us’: Justin Baldoni Hires Crisis PR Vet Melissa Nathan As Rumor Mill Swirls About Filmmaker/Star’s Rift With Blake Lively


Published: 2 months ago

Updated: 2 months ago

Reading time: 3 minutes

It Ends With Us filmmaker and star Justin Baldoni has hired Melissa Nathan, crisis PR vet, as the gossip gets out of hands about his set and off-screen moments with Blake Lively.

Justin Baldoni Enlists Crisis PR Expert Amidst "It Ends With Us" Drama

As whispers of tension between "It Ends With Us" star and producer Blake Lively and director-star Justin Baldoni escalate, Baldoni has hired seasoned crisis PR expert Melissa Nathan of The Agency Group. This move comes amidst heightened speculation regarding a possible rift between the two actors, with some sources suggesting disagreements on set and behind-the-scenes friction.

The drama surrounding the film, a $25 million adaptation of Colleen Hoover's bestselling novel, has been brewing for months. While both Lively and Baldoni have remained tight-lipped about the alleged feud, insiders have hinted at a strained relationship, fueled by creative differences and conflicting visions for the project.

The stakes are high for Baldoni, who not only stars in the film but also serves as its director and producer through his Wayfarer Studios. The film, co-financed by Sony, is a major undertaking for the burgeoning production company, riding on the wave of popularity for Hoover's novels.

Hiring Nathan, known for her expertise in navigating high-profile public relations storms, suggests a calculated move by Baldoni to preempt potential damage control. With the film's release looming, any negativity surrounding its production could have a detrimental impact on its box office success.

Nathan's extensive experience in managing crisis communications for celebrities and brands could prove invaluable in navigating the tricky waters of public perception. Her involvement indicates Baldoni's intention to proactively address the growing speculation and maintain a positive image for himself and the film.

While the true nature of the alleged discord remains shrouded in mystery, the high-profile casting of Lively and Baldoni, coupled with the popularity of the source material, has ensured significant media attention. This, in turn, amplifies the need for skillful public relations management, further highlighting Nathan's role in protecting Baldoni's reputation and the film's potential for success.

The situation underscores the delicate balance between artistic collaboration and managing public perception in the highly competitive world of Hollywood. It remains to be seen how Baldoni and Lively will navigate this turbulent period, but the involvement of Nathan suggests a concerted effort to mitigate any negative fallout and ensure a smooth release for "It Ends With Us."

With filming wrapped and the film's release approaching, all eyes are on how Baldoni and his team will handle this delicate situation. Will Nathan's expertise be enough to salvage the project's reputation and secure a successful launch? Only time will tell.


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